Knowledge base
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Seven AI agents and 18,800 dollars a month: how to spot a fabricated success story
Read article →: Seven AI agents and 18,800 dollars a month: how to spot a fabricated success storyA post on X about seven Claude agents earning 18,800 dollars a month from a MacBook went viral. We examined the evidence frame by frame. What remained: a test folder, a different…
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Duplicate customer profiles are an integration problem, not a clean-up job
Read article →: Duplicate customer profiles are an integration problem, not a clean-up jobThe same customer sits in your CRM as Jansen B.V., in your accounting package as Jansen BV and on the mailing list under a second email address. Three profiles, one customer, and…
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The risks of making decisions on inconsistent data
Read article →: The risks of making decisions on inconsistent dataTwo reports, two revenue figures. Sales works from one, finance from the other, and the meeting ends up debating which version is correct instead of the decision on the table. That is…
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What a data synchronisation error really costs per year
Read article →: What a data synchronisation error really costs per yearSearch for the average yearly cost of a data synchronisation error and you mostly find figures that are not based on anything. A reliable average does not exist: the damage depends on…
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Every manual data transfer leaves room for error
Read article →: Every manual data transfer leaves room for errorTyping an order from the inbox into the ERP system. Copying customer details from the CRM into the invoicing package. An export to Excel that gets reimported every Friday afternoon. Almost every…
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An outdated integration is a data breach waiting to happen
Read article →: An outdated integration is a data breach waiting to happenYour CRM, your webshop, your accounting package and your customer portal are linked by integrations that were set up with care at some point and never looked at again. They do their…
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