Black Jack 100 is thirty metres of carbon with a mast of forty-four metres, a keel that reaches five and a half metres down and, on the spinnaker, more than thirteen hundred square metres of sail. The boat does thirty-five knots, which makes it just about the fastest thing there was before yachts went on foils. Since the launch in 2005 - then still as Alfa Romeo II - more than one hundred and forty wins have gone on the list.
Almost nobody ever gets on board. That is exactly what the site has to solve: bringing whoever stands watching from the quay, follows it on their phone or once read about it so close to the boat that it almost feels like sailing along. Since the start of 2026 we have built and maintained that site, for owner Remon Vos and his team.
Pure offshore weapon
The fastest from before the foils
Black Jack 100 comes from the time just before the foils: a maxi that has to do it purely on hull, sail plan and crew. That character - dynamic, clean, fast - became the starting point for the site.
The challenge
With a racing yacht there is nothing to explain and nothing to sell. There is a machine people stand and watch, a crew sailing round the world and a calendar that makes the year exciting. So the site should not inform, it should take you along.
That sets three demands that bite each other. Immersive: dark, big imagery, video that takes over instead of getting in the way. Current: during a race you want to be right on top of it, and the day after the finish the story ought to be there. And fast, including on a phone with two bars of signal on the quay in Antigua. Beautiful imagery is heavy, and heavy is slow.
There is something else. A boat like this has twenty years of history under different names and owners, and that history is half the appeal. You have to be able to touch it without it turning into a museum.
You do not explain thirty metres of carbon. You show it.
Our approach
We built the site as a tour that is never finished.
- A dark custom theme in which the imagery does the work: video and photos from above and from on deck, and as little chrome around it as possible
- A timeline that gives the boat its history back - from the launch at McConaghy in 2005, through the 2017 refit in which it was lengthened to one hundred feet, to the records of the last few seasons
- A calendar that builds the tension instead of flattening it: every race its own page with the course, the distance in nautical miles and the days it happens - and after the finish the same page with the result
- A place for life on board, with Tech Tuesday: the winches, the rigging, the boiler, the heads. Exactly the things you wonder about when you never set foot on a boat like this
- The crew with name, role and flag, so you know who is on the winch and who is on the helm
- A storyline that takes you along chapter by chapter, from the start to sailing in the dark
- A temporary launch page in January, so the address was already alive before the site was finished, plus hosting and monitoring with us
Everything that changes - races, news, crew, imagery - the team manages itself. Our job is that the imagery can be big without the site becoming slow.
The result
The full site went live in May 2026. A month later Black Jack 100 won the Newport Bermuda Race - 636 nautical miles across the Atlantic Ocean - taking both line honours and the overall win. That story was online the same day, in the same place where the next start was already waiting.
What is there is not a brochure but a gangway. In ten minutes you find out how the boat was built, who sails it, where it is lying now and how the heads on board work. The season runs on - Palermo-Montecarlo in August, the Rolex Middle Sea Race in October - and the site keeps filling up without anything about the setup having to change.
Not a brochure, but a gangway.
Thirty metres of carbon that almost nobody gets on, and a site that lets everyone on board.
Let’s talk
Tell us about your challenge. We’ll think along.
A reply within one working day. No account managers, no sales pitch.
